What is AdSense?

In the Getting Started series of articles (links on the right side of this page, if you missed them - shame on you), we learned a little bit about AdSense. We learned that Google AdSense could help us earn money from blogging.

AdSense is a free Google program that allows site owners to earn money from ads. What's great about these ads is that they're targeted to your content. The AdSense actually "crawls" your text and from there determines what ads are best suited for your website. How cool is that? So if you have a blog about cars, well you're going to get ads targeting car subjects.

Well that's fine but how do we generate money off of these ads?

I'm glad you asked. The answer is both simple and complex. I'll keep this article simple and save the complex for the future. But in a nutshell - you make money from people who click on your AdSense ads. That's it! Really!

But users have to purchase something on the advertising site before we make money, right?

No! That's what makes this program wonderful. Google's business model is brilliant - they help people make money, while making more money in the process. In layman terms: the advertisers pay Google to promote; when a user from your site clicks their ad the advertiser wins (they get additional traffic, possibly more business), Google wins (they get a big piece of the advertisers money they used to promote), and we win (we get a small piece but it's a piece that will add up over time... more on that in future articles).

There's a reason why Google is the Internet giant and AdSense is a perfect example. It's a snowball effect that helps all participants involved: Google, the advertiser, and most importantly… You!